At the event, he stated about the album, “The record’s all about love from start to finish. Snoop Dogg performed at the Super Bowl Gospel Celebration at Bethel University, becoming the first secular artist to perform at the event. The album was released on Snoop's newly founded All The Time Entertainment label, a label created to give opportunity to up-and-coming gospel artists. Ī music video for the song "Words Are Few" featuring B.Slade was released to promote the album.
The Grio compared it to Drake's More Life mixtape in terms of how the album is put together. USA Today described Snoop Dogg's role on the album as "more a curator than an artist". Real love." He was also inspired by his discussions with Faith Evans while working together on the Notorious B.I.G. That's what I was taught, so that's all I know. As the country is in one of its heaviest times and is so divided, I wanted to make an album that spreads love and unity around the world. He said of the album: "I am blessed to have so many legendary friends join me on this journey.
Snoop was introduced to gospel music by his late grandmother, Dorothy Tate.
I just never got around to it because I always be doing gangsta business or doing this or doing that, I just felt like it’s been on my heart too long. Snoop Dogg officially announced the album on January 24, 2018, after teasing a gospel album for a year, stating "It’s always been on my heart.
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